Logo for Pacificology with the text 'Pacificology' in large letters, 'EST. 2021' below, and a small curved line underneath.

BACKGROUND

Pacificology is a lifestyle brand inspired by elements of the Pacific Northwest. The overall brand aesthetic focuses on explorative typography, nature, and all around weird vibes. This was a project that I created while in college and have added to over the years. While the brand doesn’t truly exist as something to buy, it exists as a funnel for expanding my talents as an artist and designer.

Black and white logo with a skull, roses, and grass design at the center. Text reads "LIVE LAUGH LOVE" arched above, "DIE CRY HATE" prominent below, with additional phrases "LET THE GOOD TIMES ROLL" and "EST. 2021" on either side. The word "PACIFOLOGY" curved beneath.
Graphic illustration of a coffee mug with a banner reading 'Love at First Sip,' the mug has a heart with 'Pacificology' and 'Est. 2021' written inside it. Text below the mug says 'La Americano' with the words 'Espresso, Water & a Splash of Handcrafted Happiness' underneath.
Text design reading "Welcome to the DooM & Gloom" with additional details "PNW USA Est. 2021" and "Pacifology" in black and white style.
A decorative black and white illustration of a snake intertwined around a tall candle holder, with floral patterns in the background.
White T-shirt with black graphic design of a candle, flowers, and stars.
Black T-shirt with a graphic design of white daisies and the word Pacificology in gold, displayed against a white brick wall.